Entrepreneurs often start their careers by working as employees for big corporations. They graduated from school with dreams of making their way in the world as they climbed the corporate ladder. Ambition was their guide. Soon they came to experience and understand the true reality of corporate life. Instead of great projects to work on, they found mind-numbing repetitive tasks and little to no creativity.
Then comes the moment of change, where in the blink of an eye you feel the calling to be an entrepreneur. It’s like the curtain being pulled back on the Wizard of Oz, as the soul stealing reality of the corporate environment is exposed. The search for a life that has value, for work that truly calls to the heart, unfolds. This is a common journey many small business owners have been on.
Get a Great Small Business Website
In today’s world, there is more of a level playing field because a small business owner can get their message out and can compete against anyone. Your website is often the first place your potential clients and prospects come to see what you are about. By creating a professional small business website with a wonderful design, you show clients that you belong in the game.
You’ll want to select a local firm with lots of happy customers to create your web presence. They’ll have UX designers, graphic artists, project managers and coders on staff who can handle all of your needs and get the job done right. It’s also important that they create a responsive site so your content appears properly no matter what the viewing device.
Set Up a Great Sales Channel
It’s great when you can get your potential customers to show up at your door as pre-qualified referrals. If you pick the right market niche, you can work with a national vendor who can recommend you to their prospects and you can meet with them and close the deals in person.
In this model, you market to the vendor and impress them with who you are and what you offer. They then help deliver clients who have already comfortable with you, since you come highly recommended. It’s possible to build a powerful sales model by using this approach.
Pick the Right Market Niche
When you are first starting your new business, there are so many tempting possibilities. You’ll come up with lots of ideas since you now have the freedom to chart your own way. It’s so important, though, to concentrate and focus on selecting a winning market niche. The goal is to be at the top of your niche, not being in the middle or bottom of the pack serving a general world.
You can’t be a generalist and hope to succeed. In order to attract great customers, you’ll need to know your market niche inside out. By focusing on a specific segment, you’ll find that you can create great copy and marketing messages that show your prospects you truly understand their businesses and their needs.