If you want to succeed in your social media strategy, you need to stay updated with the latest trends related to Instagram, Facebook, Twitter, and more. However, in this article, we will walk through some of the top Instagram trends that you must know to take your marketing campaigns to the next level. When it comes to business success, Instagram is the right place to promote your brand and products or services.
According to an article published on Entrepreneur, for a successful social media strategy in 2021, you need to focus on relationship-based marketing. When it comes to rapport with your followers, trust plays a key role in the social media landscape. Therefore, you need to pay more heed to develop relationships with your customers, staff, and of course, influencers related to your niche business. That is why you need to learn about these Instagram trends in 2021.
The use of augmented reality filters
You can promote Instagram content this year by making it more interactive. Instagram has now come up with a closed beta program to allow third parties to create their augmented reality (AR) filters for taking your IG Stories to the next level. As far as followers are concerned, they help in spreading brand awareness with the usage and sharing of the AR filters for your Instagram Stories.
It is true indeed that IG allows third parties to build their customized AR filters. This way, you can reap the maximum benefits of a super effective tool for promoting your business on this photo-sharing social media platform. It will help you garner more likes, comments, and followers with time, provided you share stunning photos and videos on Instagram.
Highlight Instagram Stories more than usual posts
Data shows that Instagram Stories have more than 500 million views every day. According to studies conducted by IG itself, it was found that stories are now a well-liked tool used by people to stay connected with their family and friends. It means they get to see the products their loved ones use, which places they visit to dine out, and which of the services they use. Then, when it comes to usual Instagram posts, they are nothing but high-definition photos and videos.
People discover stunning photos on this social app and like or comment. This matters too, but as far as stories are concerned, they are more important than the standard IG posts in 2021. The chronological feed is slowly becoming obsolete and so, you need to focus more on Instagram Stories and keep track of the feeds to learn about new products, businesses, and other relevant information.
You can share behind the scenes shots of a normal business day to buy Instagram comments from real followers of your brand. Remember Instagram Stories can look casual and so curated like your high-quality IG posts.
The use of audio in your stories
Though people like soundless settings as per a recent study, a new Instagram and Facebook study indicates that social media users like voiceovers and music. Data shows that 80 percent of IG Stories with some music or voiceover do well than those ads that have no sound or music. Studies also reveal that 60 percent of IG Stories are viewed when they have some sound.
Therefore, if you find that your Instagram content is not performing well – one reason could be the absence of music in your stories. All you need to do is turn on the volume when it comes to your Instagram Stories. In 2021, music and voiceovers are trending on social media, especially when it comes to Instagram Stories.
Leverage the growth tools of Instagram
These days, you can use several social media strategies, but smart players in the industry make the most out of Instagram’s growth tools to garner increased likes, comments, and followers to take user engagement to the next level. The use of growth tools is trending on Instagram and you need to work on it to benefit your business.
You can use multiple tools to boost follower count that helps you in connecting with real, targeted followers, who become your loyal patrons over time. It implies you need to use the growth tools to interact with customers who show genuine interest in your products or services. Otherwise, if you have numerous followers and none of them has little interest in your business and products, it will not lead you anywhere when it comes to your branding, lead generation, and sales.
Remember Instagram marketing is worthy if you can make the best use of the tools to generate traffic, ensure conversions, and eventually sales and the bottom line. Therefore, use the growth tools to boost your sales and earnings consistently.
Now that you know about some of the Instagram trends, use them to your advantage in 2021. Keep an eye on the upcoming trends so that you know which strategies to implement to take social media marketing to another level.