Did you know that around 45% of small businesses fail in their first five years? If you are looking to stand out from the competition then you have to become familiar with small business SEO. Having an SEO strategy is a great way to grow a small business and reach your target market organically.
Keep reading to learn the ins and outs of SEO for small businesses.
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Fix Technical SEO Issues
Even if your website looks beautiful and perfect there might be technical problems that are affecting your traffic and your rankings with search engines. The key before moving forward with an SEO campaign is to fix the “foundation” or website of your company. This will allow search engines such as Bing and Google to index your web pages correctly.
You want to make sure that you do not have duplicate content, broken links, a slow-loading site, and un-optimized pages. You can opt to fix these types of issues yourself with tools such as SEMRush, GT Metrix, or Screaming Frog. If you are not savvy in this technical world then we recommend finding a reputable company to perform a website audit.
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Keyword Research
Another way to level up your SEO is to find the keywords that your customers and target market are searching for. You can use tools such as Alexa’s Keyword Difficulty tool to give you a breakdown of keywords that are related to your site or to a topic that you are looking to rank for.
One way to begin your keyword research phase is to type something into Google’s search bar and pay attention to the suggestions that appear as you type. Type things that you believe your customer types in when looking for your product or service. These autocomplete suggestions should serve as a starting point for your own content ideas.
A reputable SEO company such as https://thm2g.com/seo/ can also help you figure out the best keywords for your business to rank for.
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Polish Your Copy
All of the copy on your website needs to be 100% because search engines will look at your content to help it understand if your page should be recommended for a certain query. If you do not have a blog on your website yet then you want to get one up and running as soon as possible.
You want to add content that relates to what your business offers. Not every blog post has to be thousands of words but each article should have targeted keywords to help search engines crawl through the content and index it accordingly.
Feeling Like a Small Business SEO Pro?
We hope that now that you know more about small business SEO, you can make informed decisions on your own SEO campaign. If you find that you need a little bit of guidance or help then we highly recommend looking for professional SEO companies.
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