Every niche has its own beauty, ups and downs. It’s almost impossible to be good at everything, that’s why you have to specialize in a single field and start with baby steps.
Begin by learning Google Ads, as they will bring you immediate results. There are lots of sites to learn from, such as Udemy and CXL. However, we’d recommend you first start with Udemy and then go for CXL, because the first one offers a more basic approach, for beginners. Meanwhile, CXL offers a more advanced technique. Here you will learn what keywords are, how to use them, how to create a campaign, different types of campaigns and so on. What is more, you will learn how to avoid Google’s trap. Remember, Google is a business and it sets traps in order to make more profit. This doesn’t mean that Google Ads isn’t going to be profitable anyway, but it is less profitable if you don’t know how to avoid these traps.
Regarding Google Ads, you should avoid the smart campaigns, because they are the biggest trap Google could ever set. They say that it is for beginners, but no beginner should start with a smart campaign because all the keywords that you put there are broad match. This means that if someone searches for an ecommerce store and your keyword is “ecommerce guide”, your site will show up because of this broad match.
What more can you do?
You can also learn how to build a website, if you don’t have one already. This is very important for any type of marketing, having a website. Because where are you going to send your users if not on your site? Moreover, it helps you develop your creativity, logical skills and web design skills. The best part when you build your site is that you can customize it as you wish. Even if at the beginning it’s a lot of work to do, in a few years you’re going to be an expert and you will totally love your work. Furthermore, you will be proud of yourself, because it’s you who did all the work.
Other types of marketing
As we said before, marketing is a very fast field and it’s impossible for someone to know all the types of digital marketing. However, if you manage to come this far, you shouldn’t miss the opportunity of organic traffic, which means that you don’t pay per click or per mile (/1000 impressions). The organic traffic is pretty hard to acquire, especially on the Social Media platforms, because, as Google, they are businesses and want to make revenue. Lately, it’s becoming harder and harder to get connected with your users through organic traffic.
What can you do?
Post daily and put hashtags. This will show the social media platforms that you’re active and they will start putting you in front of more people. However, your digital presence shouldn’t be based only on that. It’s pretty impossible that one ever acquires lots of traffic only from organic social media. That’s when you got to go further.
Coming as an abbreviation from Search Engine Optimization, SEO means that you don’t pay per click, which sounds awesome, isn’t it so? However, Google’s making it harder and harder for businesses to rank organically, because, as we keep saying, it’s a business and they want you to invest more. Practically, they don’t get any money from you if you choose SEO. Nevertheless, this so-called “search engine optimization” is the best way of being online. Lots of businesses only use SEO to improve their online presence and they do earn lots of money from this.
Start by learning the technical part, then go for on and only after that off page. This will make a lot of logic after you start learning. That’s because you first have to learn how to perform an audit, what you should improve on your site and only after that you can start building its authority. Use tools like SemRush, Ahrefs, Moz to start.
To sum up
To conclude the big chapter of digital marketing, we’ve got to say that it’s a vast field, with a lot of knowledge to be learnt. However, it’s definitely worth it, because it can bring you lots of revenue. You can test your luck by starting to promote yourself through your site, social media but don’t forget about the freelancer platforms, like Fiverr, UpWork, Freelancer. Also start your journey by trying to find a job in this field. Usually, the employers are very open-minded and all they ask from a junior is to know how to write. The rest will come by itself. If you want to learn more about how Google and the Social Media platforms have become so addictive that we can’t imagine our lives without them, consider learning more from Auxilio!