Making a website doesn’t take a lot of work. All you need is a few hours and a few bucks, and you can launch a page. And that’s all you need, right?
Not even close.
Anyone can publish a website. To make your business page outrank your competitors, you need to create a good website, and that takes a bit more work.
We’ve put together this guide to show you the importance of web design and how it can make or break your business, so let’s get started!
Creates a Good First Impression
Your customers will form an opinion about your business based on your website, and they’ll do this in a matter of seconds. If your website is unorganized, slow, or outdated, they’ll project these things onto your brand as well. In other words, they’re more likely to leave your site and do business with your competitors instead.
Good website design, though, will have the opposite effect.
Customers will see you as trustworthy and feel secure spending their money on you. They’ll also believe you’re a leader in your industry, which will improve customer loyalty and retention.
Reaches Customers Where They Are
More than half of all website traffic comes from mobile devices. If you don’t have a mobile-friendly website design, you’re missing out on a LOT of potential customers.
There’s no way around it.
Working with a quality web design service will ensure your websites can adapt to whatever platform your customer is using at that moment. If your website isn’t accessible from a phone, your customers will click away from you in a matter of seconds.
Improves Your SEO
A good website design improves your on-page SEO (and other SEO possibilities), which means you rank higher in the search engines. Without SEO, your customers won’t be able to find you, making you almost invisible online. If you aren’t taking advantage of SEO with your website, you’re wasting money.
Puts More Money in Your Bank Account
Creating a strong website is more expensive than putting together a DIY page, but it will increase your money-making possibilities.
First of all, you won’t need to spend nearly as much money on maintenance and repairs every year. Your website will, for the most part, run itself. You won’t have to worry about downtime or broken pages, which will help you save money in the long run.
A well-organized website will also give you the ability to guide your customers where you want them to go so they see what you want them to see. This will improve your conversation rate and give you the ability to make more sales.
Spending extra money upfront on a professional web design company, such as https://www.webcitz.com/, is worth the investment.
Why Web Design Should Be One of Your Top Priorities as a Business Owner
Without a solid website, you’re limiting your business in terms of both profit and growth. Because of this, improve your web design should be one of your first priorities as a business owner.
Want to learn some other helpful business tips? Make sure you stick around and take a look at the rest of our blog today!