Did you know each year there are around 20,000 trade shows held internationally? Even though 2020 put a damper on in-person events, many trade shows are leaving the digital world and heading for the convention center in the coming months.
If you’ve been stuck dealing with online events, you might be wondering the best way to set up a trade show booth. That’s why we’re here to help!
We have tons of tips and tricks to help spruce up your trade show booth. We want to make sure your booth is memorable for each attendee.
Be sure to keep reading for our guide on how to set up a trade show booth in seven simple steps.
- Turn to the Professionals
If you’re feeling stressed or overwhelmed about an upcoming trade show, you can always turn to the professionals for help. Did you know some companies can teach you how to set up a trade booth and even get it all done for you? It’s true!
Companies like Rockway Exhibits want to build lasting relationships with their customers. They will meet with you to help come up with ideas and even finalize your designs for your trade show booth.
You’ll find that these companies can make your dreams come to life on the trade show floor. Be sure to reach out and see how they can help you set up your next trade show booth.
- Include Your Products
When figuring out how to have a successful trade show booth, one thing you will want to do is bring your products. Filling your trade show booth with products is a great way to capture attendees’ attention.
People at a trade show will be interested in what you can do for them. If you have proof of your products and are ready to sell or show them off, it can be a huge selling point for attendees.
Make sure you show your products off in a unique and appealing way. Simply putting items on a table won’t help them sell. Be sure to think outside of the box when you bring your products.
- Let Your Brand Shine Through
If you’re thinking of trade show booth ideas, you need to make sure your brand shows through at the event. You’ve spent time and money designing a logo and coming up with a color scheme for your brand. Make sure when you’re designing your trade booth, you use these elements to make your booth pop.
Trade shows are a great way for you to connect with current and potential customers. You’ll find that by using your brand’s colors and logo, more people will come to recognize you and become familiar with your brand.
When you focus on these elements, your booth will be more impressive to clients, which should be your main goal.
Make sure everyone is representing your brand as well. Having matching t-shirts is a good way to show company spirit. You should also make sure each person is friendly and ready to talk about everything your company can do.
- Don’t Forget Promotional Products
One of our favorite trade show booth setup tips is to include promotional products. You’ll want to have items to give away to trade show attendees, and promotional products can help make a lasting impression.
Our recommendation for promotional products are items that people can actually use when they take them home.
For example, you can give away a portable charger that has your logo on it. These are great for people on the go. When they use the charger, they will be reminded of your business and your trade show booth.
- Give Away Samples
Besides promotional products, another way to get attendee’s attention is by giving away free samples of your product. By offering samples of your product, you’ll be able to show trade show goers what you have to offer.
They can also take your free sample home and use it later. That way they can think it over and eventually order more products for you.
One of the best types of samples are edible samples. If you make food or drinks, you’ll want to be sure you’re giving away some samples at a trade show. When people try before they buy, they will be better swayed into purchasing the product.
- Use Social Media to Promote
Social media is a tremendous resource for companies that want to promote their trade show booth. If you’re looking to help drum up excitement about an upcoming event, be sure to start sharing it on your social media prior.
When you talk about your trade show booth online, more people will know you will be at an event. They might even look for your booth specifically to talk about your products or services.
Be sure that you’re engaging with clients on social media that are looking forward to the trade show. You might even find that you can help more people attend an upcoming event by promoting it to your target audience.
- Create Fun Elements
There are plenty of tips for setting up a trade show booth, but one of the best is to include fun elements. You want to make sure your trade show booth is memorable, so be sure to create lasting moments for attendees.
For example, you can have attendees play a game at your trade show booth to win prizes. Many people will like the change of pace and will love taking home a free prize.
You can also develop video content before the trade show that people can watch. By creating interactive videos, you’ll find attendees will enjoy staying at your booth and learning more about your products and services.
Setting Up a Trade Show Booth
As you can see, setting up a trade show booth isn’t as difficult as it might seem. By using our steps, you’ll be a master of the trade show, and everyone will remember your booth.
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