The Future of Pharmacy Prices

If you’ve ever skipped taking a medication because of the cost, you’re not alone. Recent research found that 44% of people did not purchase at least one prescribed medication because of the cost. Not surprisingly, those who are older and those who have chronic conditions pay more out of pocket for medications. If you have…

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Why Your B2B Business Needs a Customer Loyalty Program

Why Your B2B Business Needs a Customer Loyalty Program

One of the greatest misconceptions that B2B businesses make is thinking that they don’t require a customer loyalty program. These programs are however, imperative in ensuring that your customers have a positive experience. Why is B2B customer loyalty important? Even though customer loyalty is commonly associated with B2C businesses, it’s exceptionally important for B2B businesses…

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