Instagram has nearly 500 million daily users. About 63% of American users use Instagram every single day.
Businesses using Instagram notice that they can build brand awareness, generate traffic and sales just from one social media platform. There are even more benefits of Instagram because you have a loyal following when you use the right strategies.
If you’ve struggled to realize those benefits, it could be because you’re not making the most out of Instagram.
Keep reading to learn the top Instagram tips so you can gain a loyal following and increase sales.
- Use the Hashtag Formula
One of the top Instagram strategies that marketers rely on is the hashtag strategy. Hashtags are searchable and they allow you to expand your reach to people who don’t follow your account.
Businesses using Instagram find that the best strategy is to use a mix of very popular hashtags and ones that don’t have a lot of competition.
You can check how competitive a hashtag is by looking it up. You’ll see how many posts are under that hashtag. One with millions of posts is very competitive. One with 50,000 or more has volume and less competition.
- Post Stories and Reels
Instagram rolled out several new features over the last few years to compete with other social media platforms.
Instagram stories is a new feature in response to Snapchat, while reels is in response to TikTok’s popularity.
Both of these features give you the chance to expand your content and grow your audience.
- Create a Schedule You Can Stick With
Consistency is one of the best Instagram strategies you can use. It’s hard to be consistent when you’re running a business.
The key is to create a posting schedule that works for you. Posting every day might be too much, but posting three times a week is doable.
- Learn What Instagram Likes
What do you know about the Instagram algorithm? The algorithm is a series of algorithms designed to predict what types of posts people like and prioritize them in the feed.
There isn’t a magic bullet to get engagement. You need to understand your audience and post content that they’ll find useful.
The more you know about the Instagram algorithm, the better. You can craft your content accordingly and see results faster.
- Collaborate With Other Accounts
Instagram is an intimidating platform because it seems like everyone is or wants to be an influencer. Instead of feeling intimidates, you can use their influence to expand your reach.
You can collaborate with other accounts by doing an account takeover on IGTV and share stories. You can pay an influencer to promote your product or service.
Instagram Tips Worth Your Time
There are many benefits of Instagram. These Instagram tips help you realize those benefits by helping you focus on what gets your account the most attention.
Take time to learn what the algorithm is about and what hashtags are the most appropriate for your business. Most of all, be creative and have fun.
Be sure to check out the blog for more business insights!
