The days of running a successful business on the strength of a superior product or more economical pricepoint are long behind us. In the modern, highly saturated business landscape, standing out from the competition is more important than ever.
And standing out means promoting your business by any means necessary.
To that end, here are some top tips to get your business seen by potential consumers.
- Certify Your Google Business Account
In 2021, running a business without a web presence is borderline impossible. And when we’re talking about web presence, your ability to be seen on Google is paramount.
Google makes up more than 90% of the search engine market share. When would-be customers need a product, it’s almost always the first place they’re going to look. And they’re most likely to click through the first two or three results that come up, so boosting your Google ranking is essential.
One of the simplest ways to do this is to create and verify a Google Business Profile. These profiles are what Google uses to post businesses on Google Maps, one of the most popular ways for customers to find a service they need.
Once you have taken ownership of your Google Business account, you can optimize your listing to help it show up higher in search results.
- Create a Business Blog
Another way to drive up online engagement is to launch a business blog. By publishing content related to your business on a consistent basis, you encourage search engines to prioritize your content in search results.
In particular, you want to focus on content that educates and engages with your audience. Posting blurbs about milestones for your business is fine every now and again, but centering content around questions consumers are likely to Google will reap the best results.
- Build a Brand
Building a brand and image is one of the best ways to promote your business. 71% of consumers are more likely to patronize a business with a brand that they recognize. Not having a recognizable image leaves you at a disadvantage compared to your more recognizable competitors.
This means identifying what makes your brand unique, how it’s superior to the competition, and building a personality around those aspects.
- Using Signage to Get Your Name Out There
It’s an old-fashioned route to go, but you shouldn’t underestimate the ability of coroplast signs to get your name and brand in front of potential customers.
This is particularly true if you’ve done the work to build a recognizable brand image. Seeing your logo or slogan repeatedly is a great way for local brands to achieve maximum saturation in their market.
Make Promoting Your Business Interesting
With all of the means available to you in the digital age, business promotion can seem like an overwhelming task.
All the same, its importance can’t be overstated. By thinking outside of the box and using a mix of old and new techniques, you give yourself the best chance of putting your business in front of as many potential customers as possible.
But promoting your business is only the beginning of making it a success. For all the insight you need to not only survive but thrive, be sure to keep up with all of our latest business advice.