Keeping your company’s website up to date should be one of your biggest priorities. In order to maintain your sense of competitiveness and relevance, you need to update and redesign your website every two to five years.
However, you must also make sure that you don’t make any of the five most common website redesign mistakes. What are these mistakes, and how can you avoid them? Here’s what you need to know.
1. Slow Page Loading Times
Telecommunication business leaders like Kaan Terzioglu know the importance of page load times when it comes to website design. If you live in an area plagued with slower connections, you want to ensure that your website loads quickly even on the slowest devices. You can do this by ensuring that you’re using minimum file sizes for visual elements, as well as lazy loading for any images you have on the page. This will make for a mobile-friendly website that also works on desktops.
2. Putting Pretty Form Above Good Function
Everyone has seen at least one website redesign where the person in charge opted for gorgeous esthetics over functional design. Even if your website looks amazing, if people can’t navigate it with ease, you won’t see any success.
3. Ignoring SEO
One of the worst website redesign mistakes you can make is ignoring SEO. Search Engine Optimization is what ensures that your website, its products, and all its content can be found by the wider world. If you don’t bother keeping your SEO up to date, people won’t be able to find your business. This will destroy your digital marketing strategy before it even gets off the ground.
4. Not Having a Clear Direction for the New Site
Another common mistake people make when redesigning business websites is not having a clear idea of the shape they want the new site to take. They know what mistakes they need to fix from the old design but may not know what they want the site to look like after its redesign. Without a clear vision for the site, you won’t know how to tailor your design to your needs.
5. Not Budgeting Enough for the Task
The last and most grievous of the website redesign mistakes you can make is not budgeting enough for the task. While you can white a freelancer off of a site like Fiverr to do it for you, the adage that you get what you pay for applies in full force. You’ll be far better served in the long run by paying for a dedicated web design service.
Let’s Review: Common Website Redesign Mistakes
Let’s take a moment to recap: What are the most common website redesign mistakes? The most common mistakes would be lack of planning, lack of budget, and lack of foresight. However, if you’re willing to invest the proper amount of time and money into your business’s website, you won’t have to fear making these mistakes.
If you found this article about the mistakes you can make when redesigning business websites helpful and would like to read more like it, check out our blog each day for more content like this.
