In the 21st century, it’s not enough to run your business well and hire the right people. You also have to develop an effective online presence. To develop an effective only presence, you need to make use of effective website design.
But how do you get website design exactly right? There are close to 2 billion websites out there — how can you make yours stand out?
If you’ve found yourself asking this question, you’ve come to the right place. This article will walk you through five web design principles, so you can make sure you nail your web content.
1. Use the F Pattern
Human beings are visual creatures just as much as they are linguistic creatures. The internet has made the world more visual than ever. Every message comes in a package, and the way you format your information is just as important as the info itself.
In the F pattern, you display important information in headlines at the top. Then, you follow it up with numerical vertically on the left side of the page, until you hit them with another horizontal headline.
This model is extremely important and very effective at grabbing people’s attention.
2. Make Use of Visual Hierarchy
Make sure you design your information on your page in a way that makes the most important information stand out. Whether this is visual or linguistic information, put it in a spot that sets it up for success.
An important step to visual hierarchy is understanding what’s most important to you. Figure out exactly what your business manifesto is, and place what you feel reflects that in the most visually advantageous position.
3. Make Your Contact Information Easy to Find
As a business, one of the most important parts of your website is going to be your “contact us” page. While it’s not a page that will have a lot of information on it, the information that is on it is extremely important. If you can, make your “contact us” page linked to a big button on the top right.
4. Use Readable Fonts
Did you know that font is scientifically proven to make it easier to read language? While we might think the most important thing is language itself, the way the language is displayed is just as important.
5. Contact a Web Designer
There’s no better way to make sure that your web design is in top shape than to make use of a professional web designer. You would call an interior designer in to design your in-person building, so why not call a website designer is to build your site?
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Understand These Website Design Principles
By following these website design principles, your site is sure to drive traffic to itself and shine. Make sure you use the F pattern, consider visual hierarchy, make your contact information very easy to find, use readable fonts, and contact a website designer, and you’re on the right track.
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