It can be an exciting time when you start your new business. As an entrepreneur you felt the deep calling to go out on your own and chart your unique course in life. Gone are the days of endless drudgery in the cubicles of the corporate world. You are searching for more in life, and longing to forego the bad bosses, mediocre raises and lack of appreciation that typically comes from working for another. It’s now your time to shine in the sun.
After you’ve experienced the excitement of getting your business launched and making your first sales, you begin to settle into your new day to day routine. There are so many hats to wear, as you are responsible for marketing, sales, HR, finance and a number of other administrative tasks. Most importantly, though, you are the one coming up with creative strategy, new products that excite the market and an innovative sales and marketing plan. It’s a tall order to try to do that all on your own.
The Secret to Skyrocketing Business Success
As human beings, we often tend to do things in a linear way. We follow the old adage of putting our nose to the grindstone and working hard to do the right things in our business so it continues to grow. Even with our efforts, though, we can often see our success reach a plateau. We find there aren’t enough hours to make sales calls, and we start to wish there were some way to promote our venture by getting the word out, almost magically.
There are few magic wands in life, but a great public relations specialist can truly work miracles when they promote your business. They are experts in working with the media, creating and managing innovative social media campaigns and more. When you partner with them, they’ll learn your business, your value proposition and your key selling strengths in the marketplace and will amplify your message for everyone to hear.
The Power of Public Relations and the Media
A great public relations (PR) person has an amazing medial contact list. Over the years, they’ve talked to writers, editors, journalists, TV producers and the like. They know how to turn your business into a story and how and who to pitch the story angle to. They can get your above the fold in a major newspaper or on a guest spot on a TV show.
Media presence can send your sales and business skyrocketing. As an example, consider a conversation I heard not too long ago. A cardiac specialist was telling a colleague that over the 20 years of his practice he’d been telling all of his patients how to care for themselves. He said he probably talked to one or two thousand over the years. The past weekend, though, his PR specialist got him a 15-minute segment on a Sunday afternoon TV show. In those 15 minutes, he got to share his health message with 325,000 people.
Leveraging Viral Social Media Campaigns
Another powerful tool PR agencies can tap into is social media campaigns. While you may have been managing a steady social media presence, they can work with you to create innovative campaigns that can go viral and lead to amazing exposure and success. They understand the psychology of getting the message out and creating a viral buzz.
When you tap into the power of a viral campaign, you can reach millions of potential customers. Best of all it’s quite likely that your viral marketing will be memorable, so prospects will even think of you or your company down the road. If you get noticed or recognized by people who are celebrities or influencers then they can catapult you to success by recommending you to their followers too.
