With all of the economic pressures brought on by the pandemic, entrepreneurs and small business owners have had to scramble to come up with new revenue sources. This has been true even for companies that were not directly affected by the lock downs and other restrictions. Even technology-based firms, accustomed to seeing strong demand and sustained growth, have been affected by the economic struggles affecting their customers and prospective clients.
Fortunately, there are steps you can take to keep your business thriving even in difficult times. It’s likely that you already have a good customer base and a name and presence in your community. You can leverage your strengths and your market position to begin providing additional high-value services to both existing and new clientele. By doing this, you can offer your current customers new opportunities to do business with you and can up the value of initial contracts with new clients too.
Partner With an SEO Company
If you do website development, you know that creating a dynamite web presence is only part of the game. A great site will make a wonderful first impression on a client, but you also need to get your customer’s site to appear in the top Google search results. You are the professional when it comes to website design and development, and you need an equally capable partner on the SEO side.
With all you are juggling in terms of new technologies related to site creation, it makes sense to team up with a small business SEO partner who is an expert in digital marketing, Google analytics and SEO optimization. When you create this partnership, they can take care of everything related to SEO and you can continue creating amazing websites. Best of all, you’ll receive new revenue with each SEO services sale.
Team Up with a Top Tier Graphic Artist
Most web companies are capable of doing basic graphic design work for their client sites. It’s time consuming, but with the right amount of effort you can produce pretty good results. You have to source the images, modify them for the page and add all the text and special graphic elements you need. Even with some strong basic skills, though, it’s very difficult to come up with dazzling images regularly.
In today’s world, images are everything. You can increase your client revenues and begin creating stunningly attractive websites if you team up with a truly skilled graphic artist. They can work with you and your client to understand their marketing strategy. They’ll then come up with a design and images that reflect the marketing position and overall image of your customer’s business and brand. By teaming up, you can increase your ongoing revenues without adding costly staff.
Partner with a Powerful Copywriter
When you build out a website, there’s a lot going on under the hood. You have to deal with HTML, CSS, JavaScript and maybe PHP too. Image selection, design and graphic arts work take another set of professional skills. Your new SEO partner will be able to do SEO optimization and get a great ranking on Google searches. Yet, even with all of this, there’s still one component you should add to the mix.
To truly get your customer’s message across and get customers to engage with your client’s brand, you need to recruit and partner with the best copywriter you can find. A superb copywriter is pure magic, and it’s amazing to watch them work. Your customer might struggle for hours trying to put their marketing message into words, but a skilled copywriter will be able to riff out perfectly crafted and targeted marketing messages. They will help you grow your web business and revenues too.
