Are you in the middle of designing a package for your new product? Have you heard of the importance of package design, but are unsure of where to start for your package? If so, then you need to team up with a package designer to get on the right track.
Doing so can help you in several ways. It can help you build more brand recall, avoid many setbacks along the way, and get meaningful experiences on your side.
See below for an in-depth guide listing the several reasons you should hire a package designer for your new product’s packaging.
1. Helps You Avoid Numerous Setbacks
Business 101 would tell us that you should expect many setbacks when doing something for the first time. It’s one thing if you’re giving yourself leeway on when the product should be released, but for most of you, you have a strict timeline to make this work.
Imagine the horror of designing your product package design, then realizing (after it goes to print) that there is a major typo on it that’s damaging to your brand.
This is just one of the many setbacks that you might endure. You can only hope that you catch most of your errors in the design stage, and not when the package is already on shelves.
There’s only one way to avoid these setbacks: find someone with experience. Hiring a product packaging designer can help. They’ll use their experience and knowledge to help you predict any potential errors, then correct them early on.
Better yet, they can help you with any product that you offer. They can offer drinks packaging design, tools packaging design, toys packaging design, and anything else that you could concoct.
Having this experience is invaluable during the design process. Once you have it set up correctly, you can use that package for years to come (until you rebrand in the future).
2. Higher Profits
Say no more, right? If there is a way for you to avoid potential setbacks and increase your profits, then you’re all for it!
That’s certainly the case when you hire a package designer. While you’ll have to spend some money to pay for them upfront, the savings on your packaging can be monumental.
Experienced package designers consider costs with their designs. They want to help you maximize your branding without spending a fortune on things like printing, package materials, sizing, etc. The result? More money in your pocket with each sale. You’ll have higher profit margins.
For example, let’s say that a product designer saves you 50 cents ($0.50) on every package. Can you imagine the additional profits that you’ll make over time? If you sell 1,000 products, that’s $500 more in your revenue stream. Sell 100,000 products, and you’ll make $50,000 more. You get the idea.
Without experience on your side, you won’t have much to go off of. Unless you have product packaging experience in your past life, you won’t know the difference between print styles, materials, and the variation of costs that they can provide.
Here’s a quiz to test your knowledge. Which is more expensive: paperboard or corrugated boxes? If you don’t know the answer right away, you should be hiring a package designer.
3. Faster Timeline
Savvy companies can adjust to errors and setbacks, it’s true, but let’s think about all of the time that it can cost you when designing your package.
A mistake that’s caught in the design process won’t cost you much time, but what about a mistake that you don’t catch until you’ve printed them off in bulk? What about when they’ve already hit the shelves and/or been shipped to customers? Talk about a time-waster.
You don’t want to go back to the drawing board, you want to hit the ground running with your new product. Hiring a product designer can help you shorten the design timeline and get your product out to the world all the faster.
4. Build Brand Recall
Even if you’ve never purchased the product, there are some brands that you can recall off the top of your head just by the name. Example: what do you think of when we say “Kraken”? Probably the brand of rum.
This is what’s known as “brand recall” and it’s an important piece to the product packaging design puzzle.
Package designers think of it from the beginning stages. They want to make a design that will be ingrained in your target buyer’s brain. That way, whenever they need your product, your brand is the first one they’ll shop for (online or in-person).
5. Use Color Psychology
Did you know that different colors send different messages to your mind? It’s true! This is a process known as color psychology, and packaged designers use it to their advantage.
For example, the color red can send emotions of excitement or boldness when a customer lays eyes on it. Meanwhile, black and white show a sense of balance.
The right combination of colors can tell customers all they need to know about your product the very second that they see it for the first time. How’s that for marketing power?
Hire a Package Designer for Your Product Today
Now that you have seen an in-depth guide on the several reasons you should be hiring a package designer for your process, be sure to use it to your advantage.
Take the time to browse our website for more articles on package design, as well as many other topics that you will find interesting.
