Photo by wearefredi via Unsplash
In the age of social media, e-commerce business owners constantly need to find ways to stand out. Of course, having a great product is still the best way to build a solid brand in the long run. But before you get there, you need to get your customers to notice you first. Because visuals rule in the digital platform, paying attention to your packaging has never been more important.
Because First Impressions Matter
Packaging is king in the heyday of unboxing fads and social media hype. Your product package is premium real estate, a portable billboard where you can wow your customers before they even get their hands on the actual product.
Who wants to be greeted by a dull, cheap cardboard box? It looks lazy and ordinary—a subtle letdown that can spoil the buying experience. A quick trip down product review pages lets you know that customers do take note of the state of your packaging. A boring box is enough to rip a star out of what could have been a stellar 5/5 review. You don’t want that.
A Great Package Completes the Experience
Have you dedicated precious time and resources to setting up a phenomenal e-commerce website? Splurged on customer support assets to make sure each and every concern is attended to? Perhaps you’ve committed a significant amount of money on your R&D to develop a groundbreaking product?
Then there’s no reason not to expend money on beautifully designed custom packaging.
Marketing is all about creating a great experience for the customer no matter where they are in the buying cycle. From making sure the checkout process is flawless to curating a no-hassle returns system, every step of the way should be as painless as possible. Consistency is key.
If you have provided an outstanding experience online, your customers will expect nothing less the moment the package arrives at the door. Greet their excitement with an impressive packaging to match! You’ll win their hearts even before they unbox.
It’s Instagrammable
Let’s be honest. Social media is a fantastic way to reach your potential customers. And what do customers like? Captivating visuals. Stunning graphics. Products that look so good they want to own it. The more appealing it looks, the more they will be interested in checking it out.
With the right message and partnerships, you’ll be able to direct interest and attention to the conversion funnel. But first, you have to present your product well.
So make the whole package as photogenic as can be. Customers love a pretty product, and that includes the box that it comes in. Who knows? They might love it enough to snap a picture and share it with friends!
If you are new to social media marketing, don’t worry! There are tons of gratuitous resources online that can hold your hand in getting started.
A Custom Packaging Lends Personality
The packaging is more than a container. It’s a brand statement. Do you want to look sleek and sexy? Fun and playful? Are you a brand that supports environmental sustainability? Your packaging is your brand personality.
So ask yourself: what vibe am I going for?
A unique personality helps build a consistent brand. Every successful brand in history attests to it. Mercedes is luxury, Apple is clean and classy, while Coca-Cola is fun and happy. It makes it easier to raise brand awareness and strengthen product recall.
Photo by Monstera via Pexels
It Helps Cement Brand Loyalty
Customers love it when you go the extra mile to make them feel special. Who doesn’t? Opening a newly delivered package that looks like a well-thought-out gift is enough to make customers smile.
Doing so certainly holds an edge over a competitor who can’t be bothered. If you’re in a market where products are similar, and competition is fierce, you need all the edge you can get.
The Takeaway
As an e-commerce business owner, you should put particular focus on how your packaging looks. Packaging helps provide a consistent customer experience, build a fortified brand, and cement brand loyalty in a digital landscape.
So let your imagination run wild. The potential is endless when it comes to custom product packaging. It doesn’t even have to be fancy and expensive. Adding a little thank you card or some custom stickers on a pastel box will be appreciated.
Explore your options and see how custom packaging can elevate your branding and marketing strategies.
