The future of the world is digital.
Many companies quickly learned the full extent of this truth at the onset of COVID-19, which forced businesses to move online at a pace quicker than anyone had ever seen. This acceleration into the digital sphere accounted for seven years of progress!
Besides, there are compelling reasons to bring your passion for selling clothes online. Forget having to hire a whole team to manage a brick-and-mortar store. You can run the whole show from your bedroom or garage.
If you’re ready to get started, let’s go over what you need to start building your fashion empire.
- Decide What To Sell
The first step to building your clothing company is to decide what you will sell. Instead of boring you with how to do your market research and write your business plan (though these are crucial steps), let’s talk about what clothes you will sell.
Are you going to design and make your own clothes? Or, will you be going the private label route, stamping your brand on already produced clothes?
Based on your answer, find the right manufacturer that will take care of your merchandise production process.
- Design Your Brand
If haven’t already designed your brand, you have some brand development work to do. Here are the different aspects you need to touch on in your brand design:
- brand name
- slogan
- logo
- color scheme
- graphics and illustrations
- fonts and typography
- brand personality
You’re creating an entity from scratch, so you get to design its entire life. What is your brand like? How do you want your brand to come off to your audience?
- Develop a Brand Strategy
Here’s where you nail the details of your brand and how to sell clothes and succeed. Why is branding important?
Consistency and identity.
It helps users to know what to expect from your brand, and it sets you apart from your competitors. Note: anyone can start a business, but not everyone builds a brand.
A branding strategy is how you differentiate your clothing company.
If you don’t know where to start building a brand strategy and you don’t want to spend excessive money trying out costly strategies that you’re not sure will work, consult the experts: bitbranding.co. They work with you one-on-one to help you build a branding and digital marketing strategy that works for you.
- Register Your Business
If you’re serious about wanting to sell clothes online, you need to get your ducks in a row. Register your business and get the necessary licenses, permits, and insurance to operate your business
Some legal documents you may need are your business license, federal employer ID number (FEIN), seller’s permit, and operating agreements.
Consult with a lawyer and talk with your insurance agent to iron out the details.
Start Selling Clothes Online
You’ve covered your bases and now, it’s time to launch! Implement the branding and marketing strategies you developed with the experts and watch your business grow.
Here’s a tip for you: keep detailed records of business numbers, expenses, business correspondence, and more, in case you ever get audited.
Aside from that, have fun! You created a brand and business for selling clothes, from scratch. It’s your pride and joy.
To help you grow your business, follow our Business section for more advice!
