First impressions really do count – 72 percent of Americans say that a product’s packaging influences their decision to buy. As a business owner, you can use this information to your advantage.
Creating custom package boxes for your business can take your sales to the next level. Suddenly, you have an item that increases marketing, boosts revenue, and creates consistency for your brand.
In this article, we’ll go over a few reasons why your business needs to invest in custom packaging.
What are Custom Package Boxes?
Custom packaging refers to any boxes or shipping materials created for your specific product. Your unique company packaging might use custom dimensions, logos, text, or box materials to stand out from other businesses.
You might even opt to include a self inking address stamp with your logo and business address to further personalize your brand’s packaging. All in all, custom packaging is anything that shows a customer that the materials they are ordering come from your business alone.
How could custom packaging be so effective? Let’s dive into the specifics and go over the different aspects behind the art of packaging.
Better Sales
You can see by the statistic at the beginning of this article that packaging influences sales. Appealing designs and custom boxes can make customers more willing to purchase your product.
Not only does good-looking packaging give off a great first impression, but it also makes your products look high-quality. Take Apple products as an example, their packaging is centered around a simple design with sleek white coloring.
This gives the products an efficient and futuristic feel just from the packaging. Depending on what tone your products are trying to achieve, packaging can reflect this and make people want to buy them.
More Brand Awareness
Beyond encouraging more sales, custom package boxes also act as a marketing tool. When customers order your products, they see the logo, colors, and personalized text associated with your business.
If customers have a good experience with your product, they’ll begin to associate your logo with positive feelings. Plus, as the customer shares their good experience with friends and family, your logo gains even more interest from other people.
At the end of the day, custom shipping boxes spread the word about your product, and customers begin to associate your product with an experience. You gain access to a new marketing tool.
Sustainability
Custom boxes come in many different materials. Some of these are commonly found such as cardboard, or paperboard boxes.
However, sustainable packaging has grown in popularity in the last few years. Customers are often concerned about where their products come from. Thankfully, many custom packaging companies provide materials that are sustainably sourced.
What makes a package sustainable? Here are a few examples:
- Compostable
- Recycled material
- Corrugated material
- Cornstarch packaging
- Glassine wrapping
These are just some options for sustainable packaging. No matter which option you use, it can also widen your clientele base. You can feel good about your products and attract a whole other group of customers that might be concerned about the environment.
Consistent Products
While unique product packaging serves as a marketing tool, it also gives your company a consistent brand. This can increase the professional impression your business gives to other people.
When all of your products follow a similar packaging pattern, your business looks official and people trust that your products are of good quality. Also, consistent packaging means people begin to recognize your logos more and associate all of your products with a consistent image and professional status.
Protection During Shipping
Custom packaging doesn’t just have to be a cosmetic upgrade. When ordering boxes for your business, you can find designs and additional options that increase the durability of your shipping containers.
While every type of packaging is meant to protect a product in some way, stock packaging isn’t built to fit every product. If your business sells fragile materials, expensive materials, or uniquely shaped materials, custom packaging can be an effective way to keep your items safe.
Plus, certain shipping materials are sturdier than others. You might consider using rigid paperboard boxes instead of the average cardboard box. Ultimately, it’s up to your needs as a business owner, so be sure to research more on different types of shipping boxes.
Increased Online Presence
About 90,000 people type “unboxing” into YouTube every month, and a study claims that 93 percent of consumers are influenced by a product’s online reviews. When it comes to owning a business, the internet is a powerful tool.
Packaging can make your online presence even better. People may leave a review based on your packaging. Someone might make an unboxing video of your product, and thousands of other viewers can see your logo and custom packaging.
Ordering custom boxes is a great way to stay relevant online. It’s a great way to connect with customers and have them feel excited enough about your product to leave a review online. Who knows how many people will be introduced to your business when it’s being shared online?
Custom Packaging Makes a Difference
As you can see, custom package boxes can play a major part in your business. With the popularity of websites like Amazon and eBay, plus the overall increase in online shopping, packaging is a necessity for any business. Putting focus onto your shipping boxes only elevates your product. Just like with a job interview, first impressions are important.
Think of your product packaging like a mini-job interview between your business and your client – you want to make the best impact that you can. Custom packaging makes that impression a positive one.
