Have you considered 3D animations for your business? If not, it may be time to do so. The benefits for business growth are many. The animations are excellent for attracting and engaging audiences. That will boost your SEO, thus, higher visibility for the brand.
Other advantages of 3D product animation are better detailing of your products. This is especially critical if you sell in the digital space. Customers do not have a chance to interact with the tangible product. So giving a 360-degree view with 3D animation makes for an excellent marketing tool.
The 3D product animation market is doing quite well. As of 2021, it was worth $171.4 billion. Experts predict a 16.3% CAGR to the end of 2030. That means the industry will be worth $703.4 billion. The optimistic projections are due to increased demand for 3D products.
The applications of 3D technologies cut across different sectors. These include healthcare, entertainment, government, and defense. The potential of 3D animations for marketing purposes is quite huge.
Our article explores top advantages of 3D product animation for your business growth. Let’s see what interesting insights we uncover.
- 3D Animations Boost Search Engine Optimization (SEO)
The competitive business environment requires businesses to work harder at building brand awareness. Thus, the website and social media platforms have become critical tools.
One of the areas many strive to get visibility is on search engines. You will often find marketers implementing the best SEO techniques to achieve that.
For those in the know, one fantastic tool in their arsenal is 3D product animation. The ability to engage interest is a critical factor. The search engines take note of stay and bounce rates of web pages when ranking. You will achieve longer stay rates if you can get people to engage with the content.
The Austin Visuals 3D animators use clever and unique 3D graphics. But they also capture interest with a combination of voiceovers, music, and graphics. Consider it an investment in a business to hire professional 3D animation services. You get their knowledge and expertise in every step of the animation development.
- Better Brand Image with 3D Product Animation
Audiences form a perception of your brand from your website or social platforms. You have the opportunity to build positive feelings with 3D product animation. As we hinted above, professionals can give you impressive, well-designed animations. These can go a long way in showcasing your professionalism.
The site visitor will have an easier time understanding your messages. That is because 3D product animations offer a powerful communication medium. You can still pass on critical brand messaging in a fun, yet informative way. The brand comes across as a personable yet valuable resource base.
- Better Product Detailing
Depending on the industry, it can take a lot of work to describe what you’re selling with words. Imagine trying to explain the components of a machine to a room full of executives. Or trying to demystify complex concepts to audiences.
One of the benefits of 3D product animation is visual clarity. The designers can focus on specific pictures that would benefit the end users. There is the ability to zoom in, thus enhancing particular areas. The 360-degree view allows for a better experience with virtual products.
With clarity, it becomes easier for potential customers to make a decision. Indeed, that could be the deciding factor in driving conversions.
Also, remember that 3D product animations are available 24/7. That makes them an ideal way to advertise products.
- Communicate Brand Offering Better with 3D Product Animations
Communicating with audiences is a critical factor when making sales. If the customers do not understand what you’re selling, they will not buy.
As we said, it can take a lot of work to explain complex concepts. But depending on the industry, you can’t always do away with complex terms or language.
We can all agree that while quite functional, text is not always the best for explaining things. Also, many people will not take the time to read lengthy explanations. Here is a shocking fact that you may not be aware of yet. The average web visitor will not read more than 28% of the text on a webpage. The number can go as low as 20% for the less patient. But, any way you look at it, the figures are quite paltry if you depend on text to explain things.
3D product animations are the perfect way to communicate complex terms. The combination of graphics, text, and voice can enhance understanding.
Also, it pays to remember that humans are visual creatures. You’re more likely to keep their interest with images. And it gets better if there is movement and depth like with product animations.
Beyond simplifying complex messaging, there is the aspect of condensing material. Let’s go back to the example of selling a machine. Imagine how long it will take to describe the different components using text.
With 3D product animations, you can do so in a matter of minutes. Professional animators will give you precise, yet informative 3D animation videos.
Always remember that online users are very impatient. They want quick access to information. And if you combine this with impact, you can go a long way in communicating what you need to.
- Shareability of 3D Animations, Thus Broader Reach
One of the things marketers hope to achieve with content is shareability. The more people repost, retweet, or share your content, the more others see it. But the reality is people like to share interesting, unique, or engaging content. And you have the perfect answer with 3D product animations.
The advantages of 3D product animation for your business growth are many. For brand awareness, the animations are excellent for SEO. Customers are better able to engage with such content than with text.
3D product animations are also shareable. This is a potent tool for increasing your reach to new audiences. There is also better product detailing and simplifying of complex material. All these will impact how customers engage with the brand. You can also be sure of better sales if you provide a good customer experience.
Finally, we end this discussion by reiterating a point we made earlier. Please hire professional 3D product animation services providers. You will not regret it when you see your ROI go through the roof.