Many virtual events have emerged in recent years, with dozens of use cases spanning a wide range of sectors. They are time-saving, cost-effective, scalable, and multi-use content. In this article, we’ll explore five of these types and the many advantages. Next, read more about how these new technologies can benefit your business. Listed below are the main benefits of virtual events for companies.
In addition to saving time, virtual events can also increase your revenue. Virtual events can include various content, including keynote sessions, exhibit halls, theaters, networking lounges, and sponsored meetings. When planning virtual events, SMEs should choose a platform that is easy to use and offers automation. By automating the process, SMEs can save resources and earn revenue while holding virtual events. Below are ways virtual events can increase revenue and your guide to the best virtual event platforms in 2022.
Virtual events are more affordable than traditional events because they do not require travel expenses. In-person events require many fees, such as venue rental, stage production, and catering. Compared to a virtual event, there are no travel expenses. In addition, virtual events can be cheaper than traditional events, so attendees can afford to spend more on event swag, stellar speakers, and engaging experiences. The cost of hosting a virtual event is much lower than that of hosting an in-person event, and attendees can catch replays of their sessions whenever they like.
If you’re planning a business event and want to cut costs, a virtual event is a great way to do so. It allows you to use live streaming to spread the word about your business and also avoid the expense of print materials and goody bags. A virtual event also saves money, as you can have drinks and food delivered to attendees for as little as PS10 per person. Listed below are some other costs of hosting a virtual event.
One of the most apparent costs of running a physical event is money spent on advertising and graphic materials. A virtual event allows you to save money by having your graphic materials ready ahead of time. When planning a virtual event, choose one that’s visually stimulating and interactive so that attendees can share their experiences with their friends on social media. In addition, virtual events also save you time and money as there’s no need to hire an army of staff and wait in booths to promote your products or services.
A business can find many ways to monetize a virtual event by implementing different strategies to attract more attendees. Virtual event administrators can use tools to engage attendees, including networking lounges, polls, Q&As, and live chat. They can also leverage features and functions like reporting and analysis tools. The type of platform that a business chooses to host its virtual event will depend on its goals. Here are some of the essential features to look for when selecting a platform for virtual events:
First, consider how many attendees are expected to attend your virtual event. In-person events require venue and catering costs, which cost a considerable amount of money. And in some cases, the number of attendees can be so large that the event must be canceled if the weather turns bad. In a virtual event, however, the costs are minimal, and the opportunity to generate new customers and engagement is higher.
Creating a compelling multi-use content strategy for a virtual event is essential for successful execution. The content is at the heart of any event and should drive registration and engagement. Virtual events offer new ways to leverage content from an in-person event and amplify it. For the best results, understand how to deliver content for online and offline use. Here are some ideas to keep your virtual attendees engaged.
Creating an interactive microsite for a virtual event can be a powerful way to capture and distribute rich, multi-use content for multiple audiences. For example, in-depth interviews with visionaries and industry leaders can provide deep thought leadership. After the event, repackage these interviews and post them on the event’s microsite. This will maximize the impact of unified messaging. By incorporating this strategy, you can create a microsite for your virtual event that allows visitors to access the interview materials whenever possible.
While virtual events can bring a virtual audience to a physical location, they can be more of a barrier to face-to-face engagement than a benefit. In one study, 57% of virtual event organizers failed to create an environment where attendees could connect. Despite this, companies must do everything they can to ensure that their events are interactive and support salespeople in making meaningful connections with attendees.
Regarding virtual events, participation opportunities should be just as engaging for attendees as they are in face-to-face events. Whether attendees are logging into a virtual platform to view the presentation or take an online quiz, they should be able to participate in a meaningful way. Integrating technology into your event can even incorporate this information into your sponsor’s CRM platform, giving you a holistic picture of the audience’s engagement.