Having an organized and motivated team is essential for the development of any type of business and, therefore, for the pharmaceutical industry. In order to keep the staff’s motivation, it is crucial for everyone in the organization to be aware of the company’s mission and involved in reaching its objectives. Pharmaceutical companies need a clear and detailed marketing plan, used as a road map.
“I make the technical aspects revolving around the Active Pharmaceutical Ingredient very easy for clients, but also clearly describe a product’s potential, supervising the document filing for drugs to be successful with the FDA approval,” said Alessandro Ricci, US branch president of Aurisco Pharmaceutical and a leading expert in the field.
Mr. Ricci is the man behind the development and success of many popular drugs, such as the steroid Fluticasone Propionate, used for the long-term management of asthma and to treat hay fever, nasal polyps, mouth ulcers. Fluticasone was the 23rd most prescribed drug in the United States in 2020 with more than 24 million prescriptions.
To be successful with potential clients and, above all, with the FDA, entrepreneurs need to develop and master the art of communication. Having a charismatic personality that, at the same time, puts people “at ease” is a quality that needs to be developed or perfected.
It might take many years for a drug to be approved by the FDA. “Dedication and perseverance are essential,” the Italian CEO explained. This advice is precious for any field of business.
