Today, over 70% of Americans use social media daily.
Whereas influencers used to be a rare commodity, now many people are waking up and realizing that ‘influencing’ can become a reality if you work for it. But digital fame all starts with gathering a social media following, and sometimes this is easier said than done.
Whether people just aren’t seeing your posts or you’re noticing a high number of unfollowers, it can be frustrating when you just aren’t going viral. Luckily, if you approach your social media marketing correctly, you can catapult yourself into the influencing stratosphere.
Read on to find out how!
- Find Your Identity
First things first, if you want to stand out from the crowd, you need a niche and identity that makes you unique.
Consider the following points and decide how you’ll position yourself on social media:
- What skills do you have?
- What are you passionate about?
- What makes you relatable?
- What do you know that the world wants to hear about?
Once you’ve found your niche, remember that’s what people want to see – be careful not to try and fit into every niche, pick one and stick to it. With millions of people using social media every day, there’ll be enough people interested in what you have to say, you just need to find them.
- Get Organized
Next, whether you’re focusing on Instagram marketing or Facebook advertising, consistency and organization are vital. You need to have high-quality content ready to push out on all your social media platforms at all times.
You can either set up your communications plan yourself or use services like Sprout to help. However, Sprout is a costly tool; you can read through more cost-effective alternatives here: https://kiopi.com/sprout-social-alternatives/.
If you want to increase your following, you should make sure you’re posting consistently across all the platforms you use. So, don’t be afraid to invest in a scheduling tool to keep you organized.
- Sign Post to Other Platforms
Finally, you should encourage your followers to engage with you on multiple platforms in your quest to go viral.
If you’re on YouTube, end each video with ‘head over to my Instagram to see some insider shots from today,’ etc., etc.
The more people you can get engaging with you across platforms, the quicker your fame will grow. Having a following on multiple apps can help develop you into a brand that people recognize. Buying auto likes on Instagram is also a good option.
Gather Your Social Media Following Today
So, you wanted a social media following? Now you know how to get it. Some strategy, patience, and consistency can take you a long way, and you’ll be famous before you know it!
Time to start taking your social media career seriously and working for the following. In the end, it’ll all pay off.
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