They say that the secret to eCommerce success is selling the right product.
But with millions of weird and wonderful innovations out there waiting to be discovered, how do you make the perfect choice when finding products to sell on Amazon?
Well, any good entrepreneur knows that the answer to that question isn’t to choose the product you like (as fun as that might be). You need to figure out the product that has the potential to be the next big thing.
Here are nine fantastic ways to help you spot those trends and find the perfect product for your Amazon store.
- Check Out Trending Pins
Pinterest is the place to be if you want to discover the most coveted new product innovations.
But while Pinterest is better known as a helpful marketing tool, many entrepreneurs don’t realize Pinterest is also fantastic for business intelligence.
The platform has its own Pinterest Trend website where you can search for some of the most in-demand keywords currently doing the rounds on this platform.
Will you target the demographic who actively use Pinterest (notably women, 18-55)? If so, the Pinterest Trend tool should be high on your list for product research.
- Get Creative With Printables
Perhaps you can’t find a unique and exciting product. So why not design one instead?
That isn’t as hard as it sounds. The rise of the printables industry has made this approach hugely popular and, with the right design skills, very profitable too.
Several new print-on-demand companies have sprung up in the past five years. They offer a growing range of products from mugs, phone cases, and t-shirts to more obscure products like pet tags and kitchen aprons.
And you don’t need a fancy graphics package to get started. You can use a free platform like Canva to create your artwork and upload a mockup to Amazon.
- Use Google
Google is the best place to look for trends. Many savvy entrepreneurs succeed by being the first to market products that become the next big thing, especially in volatile niches, like kids’ toys.
To start researching on Google, use both Google Trends and the keyword tool. That will tell you the significant changes that are happening across different industries and words and phrases that are popular.
More importantly, it will also show you downward trends to help you avoid products that are probably saturated or likely to lose popularity soon.
- Search Wholesalers
Wholesale websites like Aliexpress are probably the most popular starting point for new eCommerce sellers, with easy access to millions of products and the potential to try dropshipping.
However, wholesale marketplaces like Aliexpress are also fantastic for your product research. Type in a keyword, and the search results will give you a list of popular products in that niche.
You can use this to help create a shortlist of potential products. If something is selling well on a wholesaler website, chances are it’ll sell well on Amazon too.
- Try Facebook Ads
Discover where advertisers are spending their money. Suppose an eCommerce product regularly appears in Facebook ads. That can be a good indication that a similar product is ripe for success on Amazon.
The easiest way to view ads on Facebook is simply to go on the platform and spend some time liking pages in relevant niches. See what type of ads the platform serves you.
If you want to go one step further, you can also invest in a Facebook ad spying tool. That will give you more detailed information on popular eCommerce ads.
- Think About Annual Trends
Do you intend to sell multiple products on Amazon? It’s worth thinking about annual events and calendar days relevant to your product niche.
There are plenty of seasonal events that can give you the potential for a massive boost in sales if you get your marketing right. Don’t stop at the obvious ones like Halloween or Mother’s Day.
Think about some lesser-known days that the competition might not have thought about, such as Grandparents’ Day or World Bicycle Day.
- Check Out Amazon Reviews
It makes sense to check what the best selling products on Amazon are to give you inspiration for your store. But what you don’t want to do is start competing with a business that has already cornered that market.
So when researching on Amazon, pay close attention to products that don’t have a large number of reviews.
That could signify that the niche is open to more competition, especially if those reviews are negative and you can source a superior quality product.
- Create a Bundle
Instead of going head-to-head with the competition, why not sidestep them? A smart strategy is to create a bundled product made from a list of bestsellers in your chosen niche.
Here’s a good example. Suppose you are selling in the mom-and-baby niche. Why not create a bundle of top products that you can sell as a baby shower gift, complete with your own branded box or presentation basket?
Combine that packaging with these Amazon graphics, and you could potentially be on to a winner.
This strategy works across many different niches, so you are limited only by your imagination.
- Be Crafty
If you are naturally crafty, you might feel tempted to open a store on Etsy selling handmade products. After all, that is the biggest platform for artists and craftspeople.
But handmade products are a growing trend on all platforms. You can stand out from your competitors on Amazon by offering something truly unique.
If you already have an Etsy store, why not take your top three selling products and launch them to a potentially bigger Amazon market?
Finding Products to Sell on Amazon Made Easy
Finding products to sell on Amazon doesn’t have to be a chore. Use these tips, and you can make it one of the most fun steps in setting up your new Amazon business.
Remember, thorough research equates to a profitable business, so get going. And if you need more startup advice, check out our business section now for all the latest tips.